RBC You Tube Channel
RBC’s adoption of You Tube’s ‘one channel’ format. The successful image(s) would not only tell a story, but be employed on all formats: TV, iPad, desktop (wide) desktop (standard) and mobile. The amount of the image that shows at one time is dependant on the format. These are the chosen images. All illustration is custom, with a look that not only fit in with ‘Arbie’ but was also conducive of the tone that was identifiably RBC.